YOUR CFO
WITHOUT THE OVERHEAD
I'm a contract CFO who builds the financial controls businesses need. It's a smarter alternative to hiring a full-time executive when what your team needs is structure and process, not headcount.
I find the blind spots that are silently destroying your business's profit and stop the bleed. Then, I custom-build the systems your team needs to increase profit.
"Any business with the opportunity to work with Daniel should consider it a rare advantage. His depth of financial expertise, paired with an instinctive understanding of business owners, allows him to embed, lead, and drive profitable change. He is not just a consultant, but a critical partner to any business owner seeking profitable certainty."
Meet Daniel
2025 - Pearce Profit Consulting
Founded with a mission to remove the guesswork and anxiety from growing a profitable business.
2019 - Financial Controller
Led multi-million dollar turnarounds and delivered major financial transformations in executive leadership roles.
2016 - Commercial Bank Manager
Managed a lending portfolio of over $130m in funds under management for clients' capital structuring.
2013 - Financial Advisor
Advised business owners on finance strategy, investments, risk, budgeting, and compliance to drive informed decisions.
Credentials
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Harvard University MA United States: Business Psychology, 2022 & Leadership, 2024
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University of Queensland Master of Commerce - Professional Accounting 2024, Bachelor of Business 2011
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CPA Australia Member ID: 10948326
How It's Done
Structured. Intentional. Profitable.
Discovery
I pull your finance functions apart to work out what's working, what's not and make profitable recommendations.
Finance function failures emerge when a business evolves faster than its financial controls. In Discovery, I pull everything apart to expose what’s missing, broken, and outdated. Then, I deliver clear recommendations to eliminate these failures. Clients can implement the recommendations themselves, or continue with me into the Design & Build stage.
Finance Function Failures:
- Unreliable Reporting: "I make decisions based on how much money is in the bank account"
- Cashflow Anxiety: "I don't know what amount is my profit and how much is for bills"
- Guesswork: "My accountant's reports say I'm making a great profit. So where's it all going?"
- Fake Profits: "I don't know my exact profit per sale. I have no idea how much in overheads to consider"
Design & Build
Recommendations are implemented by financial controls that I custom-build into your team's workflows.
I implement your recommendations by custombuilding these foundations of financial control into your team's working rythm. As your business operates, transactions are captured through workflows, transforming day-today activity into timely, accurate intel for confident decision-making at every level.
Custom-Built Finance Solutions:
- Structured Reporting: Clear, logical grouping makes P&Ls easy to read and profit drivers easy to track.
- Cashflow Model: Certainty to meet every payment, with no surprises from tax, super, or big payables.
- Performance Budget: Shift your business from reactive reporting to proactive financial management.
- End-to-end Financial Controls: A high-performing EOM system to deliver accuracy, insight, and early warning signals.
Integrate
I embed, test and refine new finance workflows until it becomes your team's standard way of working. Where other consultants hand over a recommendation report, I actually implement them. I train your team so your new financial controls become standard workflows. Profit increases and cashflow creates opportunity, not anxiety!
Implement
Financial controls and systems are integrated into your team's workflows
Refine
New controls are refined to suit your operating model and working rhythm
Optimise
If something doesn't quite land, we adjust it. If it can perform better, we make it sharper.
Increased Profit
Profit improves, bank balances grow, and reporting becomes a tool for confident decisions
CFO Advisory
Optional ongoing connection to achieve your profit targets while keeping your team accountable. Monthly financial leadership without the executive cost. I hold your team accountable to the financial systems we've built and provide clear profit insights to support confident decision-making.
On-time Profit Results
- Monthly P&L, cashflow, and balance sheet
- Easy-to-read dashboards and performance summaries
- Variance analysis vs budget and prior periods
Team Accountability
- Team meetings hosted weekly to ensure EOM deadlines are met
- Financial controls kept tight and aligned to operations
- Team support and leadership
Monthly Performance Meeting
- Strategic advisory and guidance
- Support on bigger decisions, like hiring or expansion
- Advice on pricing, margin, and profit growth
CFO Advisory
- Direct access to a strategic finance exec without the full-time overhead
- Ongoing support to keep financial systems sharp
Ideal Client Profile
$2m - $20m Annual Turnover
Privately Owned & Operated
5+ Years Trading History
Seeking Financial Leadership
Current Situation
- Sales are growing, profit isn't and cash is tightening.
- Cashflow pressure is building and becoming harder to manage.
- Financial reporting is too slow, unclear, or unreliable.
- Relying on a bookkeeper and accountant, but lacking executive financial leadership.
- Decisions are reactive and stressful, not proactive or strategic.
- Considering a Finance Manager, Controller, or CFO but not sure when the right time is.
- Profit margins are unclear and it's hard to tell which sales make money and which don't.
- Cashflow is strained when BAS, loan and large payments are due.
- Financial processes are manual, inconsistent, or reliant on specific people.
- You want performance reporting but don't know where to start.
- You need financial clarity and results, not just advice.
Why Bring Me In?
Stop guessing, start controlling, and trust your numbers with financial systems that actually drive profitability.
On-site Implementation
I work in your office with your team to implement your recommendations to guarantee profitable results.
Proven Profit Model
A proven path to profit growth without the executive cost and commitment of a full-time hire.
Long-term Results
Everything I do is to achieve one ultimate outcome: profit that's measurable and engineered to last.
Case Study
Civil Construction - Brisbane
Discovery
Civil had experienced significant growth, but its financial systems hadn't kept pace. Reporting was compliance-focused, not performance-driven. There was no visibility over job-level profitability. Cash flow was unpredictable, and key decisions were being made reactively with a 'fire-fighting' mentality rather than strategic intent.
Design & Build
- Chart of accounts redesigned for job-level performance tracking.
- Budgeting and forecasting frameworks implemented across all divisions.
- Rolling 13-week cash flow model introduced for confident cash management.
- Weekly dashboards and monthly reporting cadence established.
Get In Touch
Ready to build a more profitable business? Fill out the form below or email me directly. Let's start the conversation.